THYSSENKRUPP LAUNCHES A NEW BRAND

ThyssenKrupp launched a new brand this Thrusday (see below).

According to the company, the new brand reflects transformation to diversified industrial group and will be introduced  introduced gradually: no lavish advertising campaign


The redevelopment of the brand reflects the transformation of the Essen-based technology company to a diversified industrial group. “thyssenkrupp has changed in recent years. We are a different company today. We have become more diversified and as a result more stable,” says Dr. Heinrich Hiesinger, CEO of thyssenkrupp.